Visual expression is my natural process to understand what surrounds me and my relationship with it. My formation as a photographer and architect shaped my strong beliefs in the process as the only state of art, where you are dealing with the concept idea beyond the art object.

Photography offers me a creative environment, which I can use as a platform to discover any given situation: a building, an industrial setting, an idea etc. This platform works as an interface between myself and the situation, shaping a perception that is captured in the final image. This perception of being there is conveyed not only by the elements in the image but also by the ones suggested, the visual hints embedded in the composition, and the content that allows the viewer to relate to it, to be part of it.

As a photographer I believe in the responsibility of delivering a proper perception of the situation, generating an imagery that is aligned with my client's intentions. For a designer, a design concept; for an industry, the nature of their operation; for an event, the mood of the occasion, etc. Finally the work must allow the viewer to understand the whole as well as the important details of the subject matter, while conveying the experience of interaction with the piece.

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